Sharing knowledge is the most powerful weapon to improve the world. It is difficult for many to understand that leather processing is an ennoblement of a by-product. Modern times have led us to a superficiality in collecting information due to an increasingly fast mechanism of sharing news, combined with a lack of willingness to exchange ideas and keep informed.
Conceria La Veneta has always been committed to sharing correct information about the tanning product. Since there has been no regulation for years that protects the terminology used by tanning companies and leather trade, many new definitions have taken hold of a commercial and marketing scenario increasingly inclined to denigrate genuine leather products.
The misleading use of words that improperly exalt an ecological and genuine product, has actually led to considerable economic damage, as well as compromising the perception of what is leather and what is not.
Legislative Decree no. 68 of 9 June 2020, which will come into force as of 24 October 2020, has regulated the "New Provisions on the use of the terms "leather” and "fur" and those derived from them or their synonyms and the related sanctions pursuant to Article 7 of Law no. 37 of 3 May 2019 - European Law 2018".
All hide or skin products derived from animals that have an intact original fibrous structure. The leather is obtained from hides split into layers or segments and must be tanned to prevent it from rotting.
when the material retains its original grain without any superficial layer being removed by buffing, fleshing or splitting.
Product in which the surface coating does not exceed 1/3 of the total thickness of the product, but is more than 0.15 mm.
It is no longer known as leather when tanned hide is mechanically disintegrated and/or chemically reduced to transform it into sheets or other forms.
The material that retains its natural fur or wool or both.
Even though it does not seem easy to recognise genuine leather from new products that do not have much of leather, there are a few little tricks to be on the safe side.
real leather has a long life and wears very slowly, passing first through a "fashionable" wear and tear phase giving character and modernity to the product;
the inner side of leather is called the flesh side and is often not reproduced; if it has a mesh-like finish, it is faux leather;
the uniqueness of leather and therefore its natural imperfections, are synonymous in this case with quality. It is indeed known that no leather is the same as another;
the tag that lists the indications and specific product information, including Made in Italy;
if a product is on the market with a low cost according to standards, its quality must be doubted;
it is difficult not to recognise the smell of a real leather product;
if leather surfaces are tested with a flame, they react by wrinkling and giving off a particular smell, unlike faux leather which tends to boil and smell of burnt plastic.